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The CMO Whisperer Podcast: The AI Growth Problem with Michael Stich
CourtAvenue Partner Michael Stich joined Steve Olenski on The CMO Whisperer Show to talk about what it takes to put AI to work. Michael explains why marketers should judge AI by the growth it drives, how brands now need to win both a data funnel built for AI agents and a moment funnel built for people, and why independent agencies are well positioned heading toward 2030. He also shares how CourtAvenue builds culture and accountability as it scales, plus a few stories from his cover band, The Grateful Dads.