How CourtAvenue is Building the Next Generation Agency

Robyn Freye was the kid who looked forward to commercial breaks. That curiosity has shaped her 25-year career in advertising, and on LegendsNLeaders, CourtAvenue’s President and Chief Growth Officer explains how it drew her back closer to the work, at the intersection of AI and digital transformation. She talks about why Coca-Cola’s AI-generated campaign took courage, why brands should look to AI for new insights and innovation beyond efficiency, and how Gen Alpha’s expectations will change what good marketing looks like. For anyone early in their career, she recommends staying curious, asking questions, and leaning on relationships. Watch the full episode.