Winning Agency Reviews: Secrets from a Search Consultant | Robyn Freye

Robyn Freye got her start in advertising after a customer at the restaurant where she was bartending told her she belonged in sales. Twenty-five years later, she’s CourtAvenue’s President and Chief Growth Officer, and she sat down with Dylan Conroy on The Ad Podcast to talk about what she’s learned since. Drawing on her years as a search consultant, she explains why chemistry often decides agency reviews, why some clients are steering away from holding companies, and how AI is already changing the pitch process. She also makes the case for using AI to upskill teams, pointing to IKEA’s decision to retrain 8,500 call center workers as interior design advisors. Watch the full episode.